If you’re fed up with everyone whining and moaning about the state of the newspaper industry, if you think the way to get more readers is to be creative and thoughtful about giving them something they actually want to read, if you like the idea of putting together content for some of the smartest people in the state, and if you’re interested in being a leader, rather than a follower, then we might be the match for you.

Or maybe not. I find the copy overdone, but maybe somebody would be intrigued. Kudos for this, though: “if you think the way to get more readers is to be creative and thoughtful about giving them something they actually want to read.” If they follow through, then maybe they’re doing something right.